Audience Network extends Facebook's people-based advertising beyond the Facebook platform. With Audience Network, publishers can make money by showing ads from Facebook advertisers in their apps or mobile websites.
How does Audience Network work?
You can make money by running ads from Audience Network on your apps or mobile websites. To do this, you'll need to:
Integrate Audience Network in your app or site. Depending on your platform, you may need to implement an SDK.
Create placements in the developer dashboard, and implement those placements in your app or site.
Why do advertisers want to run their ads on Audience Network?
Advertisers care about reaching people who are likely to be interested in their products. Through Facebook targeting, advertisers can show ads to people based on age, gender, location, interests, and more. Audience Network lets advertisers reach the same people both on Facebook and when they use your app, increasing the number of places where an advertiser can connect with potential customers.