Pay attention to the price difference between shelf and case!
The citizens who caught the difference in the shelf-to-case price difference in chain stores rebelled on social media.
The citizens are victimized by earning more, or by the markets that do not reflect the product they sell as 'discounted' on the shelf by mistake.
Nowadays, when the fight against exorbitant hikes has reached the highest level, some markets that use different paths, when they see the reaction of the citizens, they resort to different ways. While there are markets that do not reduce the weight and change the label, there are also those who apply the prices of the products that appear discounted on the shelf differently. When the consumer thinks that he has bought a 'discounted' product and goes to his home, those who check it noticed the non-discounted number on the receipt.
In addition, the label of 1 lira beverage is removed and '10 of it is 11 lira', creating an advantageous product perception. Seeing the old price and the lowered new price together on the shelf, a line drawn on the label, the consumer thinks that he has bought a discounted product. However, the seller who puts the product on the shelf at the inflated price gains unfair profit.